Auréa Group, the new owner of The Body Shop, invested in Nutraceutical Research Innovations, the owner of premium haircare brands Zenagen and ACT/IV.WHO: Nutraceutical Research Innovations (NRI) is a holding company based in Tennessee. Biochemist Jared Reynolds, CEO and founder, has been instrumental in developing plant-based, nutrient-rich products specifically designed to address hair thinning, shedding, and scalp care.Zenagen, launched in 2008, and ACT/IV, launched in 2016, have efficacious phytonutrient-rich formulations that have cultivated a loyal following in the salon professional channel, with the brands now available in more than 30,000 salons, spas, dermatology clinics, and aesthetic therapist practices across the US and internationally.The Auréa Group is a private equity firm focused on beauty, wellness, and longevity founded by Paul Raphael, the former Vice Chairman of UBS, and Mike Jatania, former CEO of Lornamead. It has offices in London, New York, and Paris.WHY: The investment from Auréa is expected to drive significant growth for NRI, enabling the company to expand its professional channel presence to reach new salon markets and accelerate digital transformation and e-commerce capabilities.IN THEIR OWN WORDS: “We are thrilled to partner with Auréa to further the growth of our brands,” said Jared Reynolds, CEO and founder of NRI. “We have been deliberate in selecting a partner who brings significant value to our vision. Auréa’s expertise in the professional hair care industry and deep knowledge of the digital beauty landscape makes them the perfect fit. We are excited for the future.